/* Who Started It, v2 (2026-10-30): C's editorial type + D's horns hero + B's marked-up thread.
   Light only (Stuart: never dark mode). */
:root {
  --ink: #111; --muted: #4a4a4a; --soft: #8a8a8a; --paper: #fbfaf7; --line: #111;
  --red: #d7261e; --bubble-me: #2f7df6; --bubble-them: #e7e7ec;
  --serif: "DM Serif Display", Georgia, serif;
  --sans: Inter, -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif;
  --mono: "IBM Plex Mono", ui-monospace, Menlo, monospace;
  --hand: Caveat, "Comic Sans MS", cursive;
}
* { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; }
body { margin: 0; background: var(--paper); color: var(--ink); font: 18px/1.6 var(--sans); }
a { color: var(--red); }
.wrap { max-width: 1200px; margin: 0 auto; padding: 0 28px; }
.narrow { max-width: 760px; }

/* Masthead */
.mast { border-bottom: 3px double var(--line); }
.mast .wrap { display: flex; justify-content: space-between; align-items: center; padding-top: 14px; padding-bottom: 12px; }
.mast .side { font-size: 12px; letter-spacing: .14em; text-transform: uppercase; flex: 1; }
.mast .side.r { text-align: right; }
.mast .t { font-family: var(--serif); font-size: 28px; text-decoration: none; color: var(--ink); }
.mast .mini { font: 700 12px var(--sans); letter-spacing: .1em; text-transform: uppercase; background: var(--ink); color: #fff; border: 0; padding: 9px 14px; cursor: pointer; }

/* Hero */
.hero { display: grid; grid-template-columns: .92fr 1.08fr; gap: 44px; align-items: center; padding-top: 34px; padding-bottom: 40px; }
.kick { display: inline-block; background: var(--red); color: #fff; font-weight: 800; font-size: 12px; letter-spacing: .16em; text-transform: uppercase; padding: 6px 11px; }
h1 { font-family: var(--serif); font-weight: 400; font-size: clamp(44px, 5.6vw, 84px); line-height: .95; letter-spacing: -.015em; margin: 18px 0 20px; }
h1 i, h2 i { color: var(--red); }
.lede { font-size: 20px; line-height: 1.5; color: var(--muted); margin: 0 0 26px; max-width: 34ch; }
.btn { display: inline-block; background: var(--ink); color: #fff; font: 800 16px var(--sans); letter-spacing: .05em; text-transform: uppercase; padding: 18px 30px; border: 0; cursor: pointer; text-decoration: none; }
.btn.red { background: var(--red); }
.note { font-size: 14px; color: var(--soft); margin-top: 14px; }

.frame { position: relative; overflow: hidden; border: 2px solid var(--ink); }
.frame img { display: block; width: 100%; height: auto; }
.frame svg { position: absolute; inset: 0; width: 100%; height: 100%; }
.layer { opacity: 0; transition: opacity .45s ease; }
.frame[data-s="his"] .his, .frame[data-s="hers"] .hers, .frame[data-s="rec"] .rec { opacity: 1; }
.crayon { fill: none; stroke: var(--red); stroke-width: 10; stroke-linecap: round; stroke-linejoin: round; filter: url(#rough); }
.scrawl { font-family: "Rock Salt", cursive; fill: var(--red); filter: url(#rough); }
.chip rect { fill: #fff; stroke: var(--ink); stroke-width: 3; }
.chip text { font-family: var(--mono); font-size: 36px; font-weight: 700; fill: var(--ink); }
.chip .k { fill: var(--red); }
.lead { stroke: var(--ink); stroke-width: 3; stroke-dasharray: 7 8; fill: none; }
.tabs { display: flex; gap: 8px; margin-top: 12px; flex-wrap: wrap; }
.tabs button { font: 600 14px var(--sans); border: 2px solid var(--ink); background: transparent; padding: 8px 14px; cursor: pointer; color: var(--ink); }
.tabs button.on { background: var(--ink); color: #fff; }
.tabs button.rec.on { background: var(--red); border-color: var(--red); }
.cap { font-family: var(--serif); font-size: 21px; margin: 10px 0 0; min-height: 1.4em; }
.credit { font-size: 11px; color: var(--soft); margin-top: 4px; }
.rec-list { display: none; font: 600 15px var(--mono); margin: 8px 0 0; padding: 0; list-style: none; }
.rec-list b { color: var(--red); }

/* Sections */
section { border-top: 1px solid var(--line); padding: 56px 0; }
h2 { font-family: var(--serif); font-weight: 400; font-size: clamp(34px, 4.4vw, 56px); line-height: 1; margin: 0 0 18px; letter-spacing: -.01em; }
.sec-kick { font-size: 12px; letter-spacing: .16em; text-transform: uppercase; font-weight: 800; color: var(--red); margin-bottom: 10px; }
p { margin: 0 0 14px; }

/* Walkthrough (marked-up thread) */
.walk { display: grid; grid-template-columns: 1fr 1fr; gap: 56px; align-items: start; }
.steps { counter-reset: s; margin: 8px 0 0; padding: 0; list-style: none; }
.steps li { counter-increment: s; position: relative; padding: 0 0 22px 54px; }
.steps li::before { content: counter(s); position: absolute; left: 0; top: -6px; font-family: var(--serif); font-size: 40px; color: var(--red); line-height: 1; }
.steps h3 { font: 800 18px var(--sans); margin: 0 0 4px; }
.steps p { color: var(--muted); margin: 0; font-size: 17px; }
.phone { background: #f2f2f5; border-radius: 30px; padding: 24px 18px 26px; border: 2px solid var(--ink); }
.ts { text-align: center; font-size: 12px; color: var(--soft); margin: 0 0 10px; }
.msg { max-width: 80%; padding: 10px 14px; border-radius: 19px; font-size: 16px; line-height: 1.35; margin: 6px 0; }
.them { background: var(--bubble-them); border-bottom-left-radius: 6px; }
.me { background: var(--bubble-me); color: #fff; margin-left: auto; border-bottom-right-radius: 6px; }
.ring { outline: 3px solid var(--red); outline-offset: 3px; }
.strike { text-decoration: line-through; text-decoration-color: var(--red); text-decoration-thickness: 2.5px; }
.heat { display: inline-block; background: var(--red); color: #fff; font: 700 11px var(--sans); border-radius: 5px; padding: 2px 6px; margin-left: 6px; vertical-align: middle; }
.heat.ok { background: #1f7a4d; }
.ann { font-family: var(--hand); color: var(--red); font-size: 23px; line-height: 1.05; margin: 2px 6px 12px; }
.ann.r { text-align: right; }
.ann.g { color: #1f7a4d; }

/* Rules grid */
.cols { display: grid; grid-template-columns: repeat(2, 1fr); gap: 34px 48px; }
.cols h3 { font-family: var(--serif); font-weight: 400; font-size: 30px; line-height: 1.05; margin: 0 0 8px; }
.cols p { color: var(--muted); font-size: 17px; margin: 0; }

/* Funnel */
#funnel { border: 2px solid var(--ink); background: #fff; padding: 34px; scroll-margin-top: 20px; }
#funnel h2 { font-size: 40px; }
.choices { display: grid; gap: 10px; margin-top: 18px; }
.choices button { text-align: left; font: 500 18px var(--sans); padding: 15px 18px; cursor: pointer; background: var(--paper); border: 1.5px solid var(--ink); color: var(--ink); }
.choices button:hover, .choices button:focus { background: var(--ink); color: #fff; outline: none; }
.price { font-family: var(--serif); font-size: 72px; line-height: 1; margin: 8px 0 10px; color: var(--red); }
input[type=email] { width: 100%; font: inherit; padding: 15px 16px; border: 1.5px solid var(--ink); margin: 8px 0 12px; background: var(--paper); }
.err { color: #b91c1c; font-size: 15px; min-height: 1em; }

details { border-bottom: 1px solid #d9d6cf; padding: 16px 0; }
summary { cursor: pointer; font-family: var(--serif); font-size: 24px; }
details p { color: var(--muted); margin: 10px 0 0; }

footer { border-top: 3px double var(--line); padding: 32px 0 60px; color: var(--soft); font-size: 15px; }
footer a { color: var(--soft); }
.crisis { border: 1.5px solid var(--ink); padding: 12px 14px; color: var(--ink); margin-bottom: 18px; background: #fff; }

@media (max-width: 880px) {
  .hero { grid-template-columns: 1fr; gap: 0; padding-top: 22px; }
  .hero-text { display: contents; }
  .kick { order: 1; justify-self: start; }
  h1 { order: 2; margin: 14px 0 16px; }
  .hero-media { order: 3; margin-bottom: 22px; }
  .lede { order: 4; }
  .cta { order: 5; }
  .frame[data-s="rec"] ~ .rec-list { display: block; }
  .walk, .cols { grid-template-columns: 1fr; gap: 30px; }
  .mast .side { display: none; }
  .mast .t { font-size: 24px; }
  #funnel { padding: 22px; }
}